Know the risks

It’s easier than you think to get into trouble in the water. Get to grips with the common risk factors and find out how to minimise them. Know what to do Don’t end up in trouble. Here are our top safety tips for every scenario.

  • Be aware of the dangers.
  • Know your limits and don’t take risks.
  • Go with others and look out for each other.
  • Make sure your phone is charged so you can call for help if you come across anyone who needs it.
Where to be: In the summer head to a lifeguarded beach, between the red and yellow flags.  Before going into the water: Do the conditions exceed your ability? Swimming in the sea is very different to swimming in a pool. When you enter: Take a moment to acclimatise to the water temperature.  While you’re in: Make sure you have someone watching from the beach to provide shore cover. Make sure they have a way to call for help.
Where to be: Keep away from the edge. Stick to designated paths. Beware of uneven, unstable or slippery ground. What to look for: Read safety signs. Always seek local advice on the tides to make sure you don’t get cut off. Reduce the risk: Avoid walking alone or at night. Always make sure you have a way to call for help.
Keep buoyant: Fatigue can kick in quickly. Wear a suitable personal flotation device – it could save your life. See our guidance on lifejackets and buoyancy aids (PDF 3.26 MB). Be seen: Carry a means of calling for help in case you do end up in trouble. Have shore cover: If you are alone on the water, tell someone ashore your plans and what time you expect to be back.
Around half the people who die at the coast slip, trip or fall into the water. They never intend to get wet. Take a minute: The initial shock of being in cold water can cause you to gasp and panic. Effects of cold water shock pass in less than a minute so don’t try to swim straight away. Relax and float: Float on your back while you catch your breath. Try to get hold of something that will help you float. Keep calm: Once you’re calm, call for help. Swim for safety if you are able.
Call for help: Call 999 or 112. Ask for the coastguard. Throw them a line: Have something that floats or that they can hold on to? Throw it to them. Stay safe: Do not enter the water yourself. Too many people drown trying to save others.
Check the forecasts: Keep a keen eye on the forecasts and tides and always seek local advice in advance. Check your surroundings: Storms can change the landscape of some beaches, changing or damaging access points, or even creating new areas for rip currents. Beware of large waves: Even from the shore, large breaking waves can sweep you off your feet and drag you out to sea.
Know the risks so that you can make small changes that will help keep you and others safe.

Cold Water Shock

Even in the summer cold water shock can steal the air from your lungs and leave you helpless in seconds.


You may be suprised how many coastal deaths are linked to alcohol. Never go into the water after drinking

Choose your activity

For some, being in, on or around the water is a passion. For others it’s a livelihood. And for the lucky ones, it’s both. Our safety advice covers a broad range of water activities to help keep you safe at the coast. Whatever activity you do and no matter how experienced you are, taking a few minutes today to understand the risks could save your life.


Wether you cast from the shore, a kayak or a boat, our angling tips and advice will help you fish safely.

Yacht Sailing / Motorboating

Sailing and motorboating can be a lot of fun and a way of life for some. Stay safe on the water with our tip.

Kayaking / Canoeing

Whether you are a novice or seasoned pro, our safety tips and advice will help you paddle safe.

Coastal Walking

Our coasts are a rambler dream, stay safe when exploring or dog walking.